I remember seeing something similar quite some time back. It must have made such a deep impression on my mind that despite the thousands of creatives I must have seen since then, I could recall it immediately. The ads for ARTS Channel, New Zealand make for great reading.
Agency: DDB, New Zealand. Via: Ads of the World
The opportunity presented in an Arts Channel – writing about the great artists & painters takes some literary skills in itself. Grabbed with both hands. No?