Loctite: telling a story in print

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I am always fascinated with the magic that happens between a client brief or problem and the final creative idea. One such campaign is for Loctite – the adhesive brand from Henkel. The joy of fixing or ‘getting back’ toys that were broken is summed up in this ‘Welcome Back’ campaign.

PATTEX-PLASTIC PATTEX-WOOD

The ads have an eerie, haunting quality about them. I think this is a definite candidate for a Cannes metal this year.

Advertising Agency: DDB Milan, Italy

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1 comment

  • This is mind boggling stuff, truly…
    The benefit being brought into life! The theory actually becoming a reality! Kudos to the team…

    By the way, I like the new look of your website Mr. Bhat.

By bhatnaturally

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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