Loctite: telling a story in print

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I am always fascinated with the magic that happens between a client brief or problem and the final creative idea. One such campaign is for Loctite – the adhesive brand from Henkel. The joy of fixing or ‘getting back’ toys that were broken is summed up in this ‘Welcome Back’ campaign.


The ads have an eerie, haunting quality about them. I think this is a definite candidate for a Cannes metal this year.

Advertising Agency: DDB Milan, Italy

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1 Comment

  1. This is mind boggling stuff, truly…
    The benefit being brought into life! The theory actually becoming a reality! Kudos to the team…

    By the way, I like the new look of your website Mr. Bhat.

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