Advertising

4 print campaigns of note from the WPPed Cream 2016 awards

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As I have said many times here, I love print ads. One of the first categories I checked out at the 2016 WPPed Cream awards was print (I found some cool outdoor work too). Herewith a few which caught my eye:

1. Opel – Invisible Dangers

To promote the Opel intellilux LED lights, Y&R created a series of print ads dramatising how this new technology works. They showcased the illuminating power of the lights by printing ads with reflective ink. The reader is then urged to take a picture of the ad with the flash of a smartphone. After the picture is taken, one can see one danger that the naked eye can`t see.

Print // Opel Invisible Dangers from Tapsa | Y&R on Vimeo.

There may not be a totally unexpected surprise with what one sees but the interactivity and the involvement a print ad evokes is nice.

opel_invisible_dangers_warthog

Agency: Tapsa/Y&R, Madrid

2. Getty Images

Stock photos have been the butt of many jokes. This one too brings a smile as it makes light of cliches like ‘smiling woman in the kitchen’.

getty_executive

getty_salad

Agency: Ogilvy, Santiago

3. Forbes

A beautifully art directed campaign which reinforces the brand’s equation with serious money.

billionaires_poverty

billionaires_animals

billionaires_cancer

Agency: Y&R, Prague

4. Penguin books

A campaign which is sure to bring a smile on to the face of book lovers.

penuin_stars_gulliver

penuin_stars_gatsby

penuin_stars_scarlet

Agency: Y&R, Sao Paulo

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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