This seems like ‘made-for-awards’ – I haven’t seen it in local press – but you must applaud the idea behind the campaign. Amrutanjan’s nasal inhaler is positioned as relief that unclogs your world. The insight is bang on and the creative idea of ‘being underwater’ when suffering a nasal block strikes a chord. The execution is patchy across the ads but comes alive best in this execution.
Agency: DDB Mudra, Bangalore, India
Creative Director: Joono Simon
Art Director: Vasanth
Copywriter: Akhilesh
Rest of the ads in the series are here.
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