BMW is the Official Vehicle of England Rugby. A new ad, Road to Twickenham (the ‘Home of England Rugby‘) showcases a drive from a driver’s point of view. Aside from the mesmerising visuals, you cannot but appreciate the awesome sound design. What seems like the sounds made by a vehicle neatly merge into the song Swing Low, Sweet Chariot – England rugby team’s anthem – and then gives way to the crowd roaring we often hear in a stadium in England.
Agency: FCB Inferno