Volkswagen Tire Service: clever visual idea

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This takes for a moment to register but tells a whole story in just 6 words and 1 visual. Headline: Don’t trust the road in winter.


Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer/Retoucher: Pixelway/Corbis

I like. Via Ad of Da Month.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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