‘Anytime, anywhere’ promise has been done before in the telecom especially when it comes to promoting live sports content on the mobile. Recently, Star Sports in India had the ‘get over TV’ campaign to promote the Champions Trophy coverage.
We have The Sun promoting their premium service, Sun+ which promises every Barclays Premier League goal, on the go. Loved the take on where not to watch it and the wry humour.
Agency: Grey, London