Entertainment with a twist seems to be the key to touching a chord with the youth. The new Virgin Mobile Yo Yo spot carries off in the same tradition of the earlier ads.
The product feature of ‘cheap calls between friends’ and therefore ‘find any reason to call your friend’ is a bit lost in all the humour. The link between the offer and the idea is a bit tenuous, unlike say the Vodafone Conference Call ad. Enjoyable spot nevertheless.