Filmfare gets stereotypical on the South

Winning a Filmfare Award is considered prestigious in the Southern film industry (unlike perhaps in Mumbai where it’s a tad less shiny thanks to so many other awards) and here’s an ad meant to announce the event. Can it get more cliched and stereotypical than this? I find such an attitude so patronizing and irritating. Am sure the elite of the industry and Page 3 types who see this and choose to grace the occasion, won’t find it amusing either.

Filmfare South

Some things never change, be it our movies or advertising.

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