Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 23rd September: Qantas, Effie Awards and more.
1. Qantas: out of office
This one has that ‘why-didn’t-I-think-of-it?’ quality to it. The idea is so simple and clever – an out of office reply powered by your travel photos. The fit with the brand is also perfect. The Qantas Out of Office Travelogue connects people’s email to their Instagram account and changes the usual, plain out-of-office email with photos they select and tag with #qantasoutofoffice.
Agency: The Monkeys
Interesting to see creative use of Instagram from brands.
2. Norwegian: topical ad
A topical ad from Norwegian airlines cleverly advertised their Los Angeles sector by linking it to the Brad Pitt-Angelina divorce. The print was noticed and shared widely on Twitter.
Love the #reactivity . Kuddo to @Fly_Norwegian ????????? may be 50% discount to all the #jennifers!!! #Brangelina pic.twitter.com/lGG6RYzmqm
— prototype (@youssefmamou) September 23, 2016
There was a tweet from Norwegian UK too with the same proposition (no pun intended):
London to LA from £169* one way #FlyNorwegian https://t.co/Oezj6tshj0 pic.twitter.com/vkpfzDmT9e
— Norwegian UK (@NorwegianUK) September 22, 2016
Speaking of topical ads, I think the most wicked one was this one from Veet.
3. Effies Awards: call for entries
This is more of an inside joke on ad agencies and their obsession with awards. The campaign takes a dig at most of the common practices in ad agencies when it comes to awards: sharing vague ‘metrics’ as proof of campaign success (‘campaign generated a ton of free press’) to frivolous made-for-awards ideas (‘hoarding which lights up through hugs’).
4. Addict Aide: Louise Delage
In France, a stylish 25-year old became an instagram star recently with over 12K followers and 50K likes in just a couple of months with her photos oftravels, parties, boats and dinners. It was a clever way to bring attention to alcohol addiction as the reveal film conveyed:
Agency: BETC, Paris
Which one was your favourite? Comment in.