According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the influence of influencers in marketing circles could be waning. A brief look at the issues involved: Influencer marketing: origins and after About a decade ago when blogging was popular, automobile brands would first reveal details… Continue reading Influencers: losing influence among marketers?
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden's tourism campaign, Sony Bravia's TV spot and more. 1. Visit Sweden: Airbnb Sweden's official website for tourism and… Continue reading Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 23rd September: Qantas, Effie Awards and more. 1. Qantas: out of office This one has that 'why-didn't-I-think-of-it?'… Continue reading #Qantasoutofoffice, #FlyNorwegian, @EffieAwards and more: creative ideas of the week