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Cutting through clutter and being noticed is job No.1 for any ad. Unfortunately, the marketing & advertising collectively wastes millions of dollars in production and media monies on run-of-the-mill ads which are simply ignored – not even disliked. I attempt to share a compilation of creative ads every week (and some commentary on industry issues occasionally). Here are some compelling creative ads I noticed week ending Oct 9, 2020: Flipkart Big Billion Days: double roles…

According to some estimates, brands are expected to spend $15bn on influencer marketing by 2022. But media reports also indicate that the influence of influencers in marketing circles could be waning. A brief look at the issues involved:   Influencer marketing: origins and after About a decade ago when blogging was popular, automobile brands would first reveal details of a new model to that community instead of a traditional mass media ad. Even prior to that, Sunsilk from…

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden’s tourism campaign, Sony Bravia’s TV spot and more. 1. Visit Sweden: Airbnb Sweden’s official website for tourism and travel information, has listed the entire country on Airbnb. Why is it creative? For one, it is different from the…

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 23rd September: Qantas, Effie Awards and more. 1. Qantas: out of office This one has that ‘why-didn’t-I-think-of-it?’ quality to it. The idea is so simple and clever – an out of office reply powered by your travel…