13 winning Posters & Outdoor campaigns from Epica Awards 2012
The popular ad blogs usually display pretty much the same campaigns. Somehow, ads from Europe, other than UK perhaps will have to wait till the Epica Awards are announced. Here are 15 examples from the Poster & Outdoor category:
1. McDonalds Olympics
Loved the simplicity of this campaign and the clever headlines juxtaposed with the visuals, especially the one featuring the dad.
Agency: Leo Burnett
2. Wrigley Orbit
When strawberry and banana come together in one chewing gum, it has to be called ‘Strawberrynana’. Clever visual pun.
Agency: BBDO Ukraine
The Swiss post offices sell coffee.
Agency: Spillmann/Felser/Leo Burnett
4. Kielo Travel Agency
What the creative mind ‘sees’ is so wonderfully different from us regular folks.
Agency: New Moment New Ideas Company Y&R
5. Caran D’Ache
We all know Caran D’Ache as the premium writing instrument. Caran d’Ache is Switzerland’s oldest and largest manufacturer of wooden crayons. Explanation: ‘Every child and his parents and grandparents know the brand Caran d’Ache. The illustrated crayons campaign reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to‘.
Agency: Wirz BBDO
6. Marmite Limited Edition
Marmite launched a nationwide outdoor campaign to showcase the limited edition ‘Ma’amite’ Jubilee Jar by playing on the ‘love it or hate it’ positioning with the Queen’s treasured corgis. The outdoor poster ad features a twist on the Royal crest; it has a pair of corgis reacting to the Marmite and a quirky crown-like rack of toast.
The design consists of only two elements, the ‘dynamic ribbon’ and the ‘contour bottle’, both of which are part of the registered iconography of Coca-Cola. Created by Jonathan Mak Long.
This poster also won at the Cannes.
Which ones were your favourites?