Golden Holidays: height of ambient ideas

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Ambient ideas work well when there is a marriage between the environment it is placed in and the proposition. Here’s one such execution for Malaysian Airlines.


The attempt was to cross-sell Malaysian Airlines’ holiday packages for the domestic passengers of the airline. As a prospective traveller I would have reacted positively and remembered the ad. Nice work.

Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia

Via: I Believe in Advertising

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.


  1. Couldn’t agree with you more on this, nice work indeed.
    Have subscribed to this feed.. please keep updatin 😛

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