Golden Holidays: height of ambient ideas

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Ambient ideas work well when there is a marriage between the environment it is placed in and the proposition. Here’s one such execution for Malaysian Airlines.

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The attempt was to cross-sell Malaysian Airlines’ holiday packages for the domestic passengers of the airline. As a prospective traveller I would have reacted positively and remembered the ad. Nice work.

Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia

Via: I Believe in Advertising

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bhatnaturally

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