Golden Holidays: height of ambient ideas

Pinterest LinkedIn Tumblr

Ambient ideas work well when there is a marriage between the environment it is placed in and the proposition. Here’s one such execution for Malaysian Airlines.


The attempt was to cross-sell Malaysian Airlines’ holiday packages for the domestic passengers of the airline. As a prospective traveller I would have reacted positively and remembered the ad. Nice work.

Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia

Via: I Believe in Advertising

Facebook Comments


  1. Couldn’t agree with you more on this, nice work indeed.
    Have subscribed to this feed.. please keep updatin 😛

Write A Comment

%d bloggers like this: