Outdoor

Bus Stops: taking shelter in creative

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There is pressure on agencies to convert every possible medium into an advertising opportunity. Bus stops have been given the ‘experiential marketing’ treatment over the years. Recently, Kraft Foods created a heated air bus stop for their Stove Top brand. Here are 15 more examples of creative bus shelters.

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Given the dependence on public transport in India, specially buses, this is waiting to happen here too. My all-time favourite is the one for Sony’s Playstation. Anything else comes to your mind?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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