Nissan Pathfinder: a new take on GPS

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While most ads highlighting the GPS functions of a car, focus on the benefit of not being lost or highlight the problems of of being in an unknown locale, this one focuses on ‘being out of place’.


Agency: TBWA\RAAD, Dubai, UAE

Reiterated the superior execution of ads out of the Gulf region nowadays.

Via Adoholik

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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