13 creative ads for bubble gums: how ‘big’ can an idea get?

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Came across this set of ads for Hubba Bubba bubble gum over at Ads of the World. I thought it was a fresh take on ‘big size’ – a common enough theme when it comes to bubble gum brands.

Agency: Gitam BBDO, Tel Aviv

‘Blown out of proportion’ is an interesting take in a category which has dramatized ‘big bubble’ in myriad ways over the years. Herewith some samples:

All images: Via

I find it fascinating that a creative mind can see what others can’t and that even with a ‘heard before’ proposition like ‘big bubble’ it can be presented in so many refreshingly new ways.

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