EDEKA #heimkommen, Volvo #FMXtest and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 4th December 2015.

Laphroaig #OpinionsWelcome

It really takes a bold client who is supremely confident of his product to invest in an idea which involves candid comments about the product – even negative ones. Laphroaig continues with its #OpinionsWelcome series – this time with a Thanksgiving edition.

Agency: White Label, UK. Click on the image to view the video.

Thwaites Wainwright Ale

Some brilliant copywriting for Thwaites Wainwright Ale. My favourites being:

Round here, even the BS is GENUINE.

No roads, no rage.


Agency: Wild Colonial Boys, London

Volvo Trucks:#FMXtest

Besting your previous effort puts pressure in all of us – ask movie sequel makers. And if the previous effort is ‘epic split’, the pressure is even more. What I liked about this effort too: it is laser-focused on a product benefit – this time around on the toughness of Volvo FMX.

EDEKA: #heimkommen

Much has already written about this ad – some calling it morbid. With over 3.2 million views already, the ad surely is noticed. So it passes the first test. Second, it evokes a response. Again, how many ads do that? We simply ignore most of the ads we see. Third, it made a global brand out of Edeka, a German supermarket chain. Now for the cons: I feel such ads have become formulaic now, especially during Christmas. The theme of ‘do good’ to someone less privileged or bring cheer into the life of someone who really needs it is not new – many brands are doing it. This one pushed the idea to the extreme, that’s all. Also, the link to the brand is just as tenuous as many of these ads which go viral. Nevertheless, riveting ad which strikes a chord.

Agency: Jung von Matt

Anything I missed this week? Do comment in.

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