Nice spot from Wieden + Kennedy, London for Honda. In an interview to Creative Review, Chris Groom, one of the Creatives says: ‘our intention was to make a film that illustrated Honda’s broader view of engineering’.
I guess it’s clever editing coupled with some post production – the film is riveting overall. Brings alive the range of Honda products beautifully. Honda has a great track record of path breaking work, including the legendary Cog commercial, Impossible Dream, Choir and the audacious ‘Difficult is worth doing‘ project, among others. One more feather in their cap?