Advertising

Media innovations: the change in 3 years

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This represented media innovation just about 3 years ago:

You know what I mean -unexpected use of a medium was something common. So you had plastic forks as tree trunks (for a vegetarian restaurant), a gap between 2 hoardings to demonstrate a small car…and so on.

Over the last year or so, media innovation and use of technology have become inseparable. Perhaps a reflection of the times we live in.

In India, we’ve seen QR codes in print ads. I guess the coming years will see use of social media technologies (like UNIQLO) or some hi-tech stuff. But then, its not just about technology when it comes to creating impact.

All images: Via

See what I mean?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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