The newspaper is not dead. It is alive and well in a mind blowing idea developed by TAXI, the Canadian advertising agency. In order to commemorate their 15th anniversary, TAXI asked their agency employees to come up with an idea that will give back to the community. It’s executive creative director, Steve Mykolyn, came back with The 15 Below Project.
Its first initiative – a jacket for the homeless. How does it work? The jacket would be breathable, waterproof, lightweight, and the lining would be made up of pockets throughout. And these pockets would be able to be stuffed with newspaper to provide adjustable levels of insulation from the cold. 3000 jackets were created, to be distributed this winter, and were paid for using money that would have gone toward holiday gifts for clients and employees. Awesome, isn’t it? Goes a long way in building the agency reputation. Not to mention the feel good factor for the employees.