SMART: fit advertising

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When size (or the lack of it) is your virtue – it’s a good thing we are talking cars. Smart has been consistently dramatizing its virtue of size and this particular execution is no different. What I liked was the nice combination of visual and word play. The campaign won a Bronze at the recent Epica Awards .

18 01190 002 smart Fits in every Space 2

18 01190 001 smart Fits in every Space 1

Agency: BBDO Duesseldorf GmbH, Duesseldorf

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