The nominees for the Creative Awards at Goafest were on display, as is customary, at the venue. Here are a few that caught my eye:
This ad (poster?) for Nima says that stains are not just on your clothes. Nice insight.
Another activity based on a real insight is this one for Whisper. In India, women’s hygiene products are still taboo. When women buy sanitary napkins they (sanitary napkins, not the women) are wrapped in a brown paper bag or a black plastic bag. To help women store and dispose sanitary pads easily, Whisper distributed empty packs of what looked like a brand of chocolate or chips.
This is supposedly released for Bangalore Traffic Police. I don’t remember seeing it (I live in Bangalore). Nicely put together, though.
This direct mailer for Birla Mutual Fund uses a simple technique to convey growth of money – a kaliedoscope.
A carton for McDonalds that doubles up as a serving mat.
More ‘seen and noted’ work in the next post. As always, look forward to your comments.