Cleaning up the viral act

C

This campaign doing the rounds of Indian ad blogs. The idea: create buzz about a new technology that ‘cleans up any image’. As an extension, the idea has been taken on to a dedicated website, a viral video, teaser outdoor and a blog.

Cleanup

It works because it creates curiosity about what the damn product is – a TV channel, a washing powder? Turns out its for this brand – let me not spoil the effect. Check it out yourself.

You could nitpick about the quality of the viral video – its not really ‘laugh out loud’ and it does not have a jaw-dropping effect making you forward it to your friends (like the Blendtec viral), the blog is very basic. But a great effort considering that most of the so-called 360-degree efforts pay lip service to the thought.

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By bhatnaturally

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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