DNA believes in door-to-door selling

D

DNA is set to launch in Bangalore from October 1. A door-to-door survey and pre-booking is underway in some parts of Bangalore. The survey began with me being presented a ‘Bangalore Guide’ – a nice touch with some utility value. The survey itself was pretty basic – how much I believe in Bangalore, what topics I would like to see covered in the paper etc. The pre-booking involves a Rs.300 subscription for the year and some Privilege Card.

It is clear that they are targeting the expats primarily. The promoter who visited my house, did not know a word of Kannada. A bit odd, considering that my locality is very much the old Bangalore, with strong Kannada roots. I am sure he got a ‘who is this outsider?’ treatment with my neighbours. If you claim to believe in Bangalore, I am sure it pays to practice it.

Came across this video on YouTube which follows the time-tested (over used?) ‘montage of people from various walks of life’ route.

Not sure if the video will touch a chord among the traditionalists of Bangalore. The paper may first attract the younger, expat lot and hope to become a strong No.3 or No.2 in the city. Will it?

Facebook Comments

1 comment

  • Hi,

    I am Richa from SiliconIndia. I am also an avid blogger for a while now and participating actively in Indian blogosphere. I read your blog posting and found them very interesting and informative. We would love to see a copy of your blogs posted here, whenever you are posting it on blogger.com. Here are some of the benefits of posting your blogs here:

    We have a strong community of 1 Million professionals
    Best blogs of 2008 to be published in a book “SiliconIndia bLoG PrinT”
    Best blog to be printed in SliconIndia & SmartTechie magazines each month
    Chance to be featured on homepage everyday
    There are 10,000 active bloggers who participate in active blogging

    We appreciate your community initiative here and in helping build a more powerful India! Also, if you have any ideas or want to volunteer to help for SiliconIndia, we would be more than excited to get your help. Pls mail me back at richa@siliconindia.com with your suggestions and feedback.

    Richa
    Blog Editor – SiliconIndia

By bhatnaturally

About Me

bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Connect With Me

Recent Posts