DNA believes in door-to-door selling

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DNA is set to launch in Bangalore from October 1. A door-to-door survey and pre-booking is underway in some parts of Bangalore. The survey began with me being presented a ‘Bangalore Guide’ – a nice touch with some utility value. The survey itself was pretty basic – how much I believe in Bangalore, what topics I would like to see covered in the paper etc. The pre-booking involves a Rs.300 subscription for the year and some Privilege Card.

It is clear that they are targeting the expats primarily. The promoter who visited my house, did not know a word of Kannada. A bit odd, considering that my locality is very much the old Bangalore, with strong Kannada roots. I am sure he got a ‘who is this outsider?’ treatment with my neighbours. If you claim to believe in Bangalore, I am sure it pays to practice it.

Came across this video on YouTube which follows the time-tested (over used?) ‘montage of people from various walks of life’ route.

Not sure if the video will touch a chord among the traditionalists of Bangalore. The paper may first attract the younger, expat lot and hope to become a strong No.3 or No.2 in the city. Will it?

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