You’ve got to hand it to the Kiwis. They had earlier created a promotional billboard for Kill Bill, which was bloodier than the movie’s main promotion. Now, they have done something equally ingenious.
To promote the telecast of the movie Knocked Up, they created signage in a shopping mall that involves tadpoles and fish-food stuffed egg sponge.
The plot of the movie may explain on all this. According to IMDB, “Slobby Ben and up and coming career girl Alison meet at a bar, and end up having a one night stand. Eight weeks later, Ben is shocked when Alison meets him and reveals that she is pregnant. Despite having little in common, the two decide that they have to at least try to make some kind of relationship work for the baby’s sake’. So the stunt was to recreate the sperm’s penetration of the egg.
Good to know that for some, no job is trivial and demands as creative a thinking as a billion dollar campaign.
Thanks to Copyranter.