Fashion events and cosmetic brands go hand in hand. Brands get associated with such events and see it as an opportunity to showcase the brand among the right audience. Here is an idea that breaks the convention of how brands get talked about in such events. When you sponsor the event like in Lakme Fashion Week, the event and the brand are hard wired. But when you simply want to showcase your brand and compete against several brands, how can you think different? Like Nivea.
During Miami Fashion Week, Nivea promoted its Good-Bye Cellulite product. To celebrate swimwear designer Shay Todd’s new collection, Nivea had exclusive Good-Bye Cellulite sofas. A cool visual demos when the target audience thinks about the product benefit – cellulite reduction – the most. Cool.
Agency: TBWA\Chiat\Day New York, USA.