Came across a cute little guerilla marketing idea, implemented by Sixt Rent-a-Car at the Hamburg Airport. The problem: several leading car rental brands and others were already present in every nook & corner of the airport through signage and billboards. Sixt literally used the airwaves to break the clutter. Here’s how: they set up powerful Wi-fi networks. Macs and Airport Express were in action (I had to bring Apple in there somehow!) as seen here:
My ex-boss used to say that advertising is not about outspending the competition, but outwitting them. He would have approved. Hi-five to this Wi-fi idea?