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Sixt Rent-a-Car guerilla marketing: using the airwaves for advertising, literally

2082492605_52a6924456_m.jpgCame across a cute little guerilla marketing idea, implemented by Sixt Rent-a-Car at the Hamburg Airport. The problem: several leading car rental brands and others were already present in every nook & corner of the airport through signage and billboards. Sixt literally used the airwaves to break the clutter. Here’s how: they set up powerful Wi-fi networks. Macs and Airport Express were in action (I had to bring Apple in there somehow!) as seen here:

My ex-boss used to say that advertising is not about outspending the competition, but outwitting them. He would have approved. Hi-five to this Wi-fi idea?


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.