Outdoor

Shumensko Beer: ‘crate-ive’ advertising

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I hadn’t heard of this brand before but thanks to this ambient idea, I got to know that Shumensko is a Carlsberg-owned beer brand in Bulgaria. And also realized that to make an impact, sometimes you just need to be ‘crate-ive’.

Shumenskobeer.jpg

Advertising agency: Noble Graphics Creative Studio
Advertiser: Carlsberg Bulgaria
Creative director: Marsel Levi
Art Director: Georgi Kasabov
Photographer/Illustrator: Atanas Kanchev

Via: Coloribus

They simply printed paper bags that looked like 3D beer cases and distributed it to customers, who became mobile advertisements. Hic!

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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