I hadn’t heard of this brand before but thanks to this ambient idea, I got to know that Shumensko is a Carlsberg-owned beer brand in Bulgaria. And also realized that to make an impact, sometimes you just need to be ‘crate-ive’.
Advertising agency: Noble Graphics Creative Studio
Advertiser: Carlsberg Bulgaria
Creative director: Marsel Levi
Art Director: Georgi Kasabov
Photographer/Illustrator: Atanas Kanchev
They simply printed paper bags that looked like 3D beer cases and distributed it to customers, who became mobile advertisements. Hic!