Trade and specialist magazines: it’s all about authority

Almost every profession has its own trade magazine. Specialist needs and sports have their own magazines too. I am sure ‘Steel & Metallurgy’ must be the magazine of choice for someone in that industry and every self-respecting golf fan will be addicted to some golf magazine. Among Mac fans, several titles vie for top-dog position.

This needless preamble is actually to share with you a nice concept for Propmark – an advertising & marketing magazine from Brazil. Nice idea – the question asked is: if horses had a magazine to read, what would they read?

horse.jpg

Via Ads of the World.

I liked it because it conveys a position of ‘voice of authority’ without getting pompous.

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