Advertising

AlJawal: story well told

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Recently at an internal presentation, I shared this ad as an example of the difference a good proposition makes in a Creative Brief.

Usually, the brief (more like a requisition) would simply mean telling the Creative: ‘hey, give me an ad announcing 1125 minutes of free talk time’. But if the proposition were to something like ‘You can read out War and Peace in one go in this plan’, you provide a visual direction. I am not sure what the brief was for this ad, but whoever thought of the creative idea deserves kudos.

Jawalbook.jpg

Advertising Agency: JWT, Riyadh, Saudi Arabia

Via Ad Blog Arabia

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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