This week I came across several compelling creative ads in outdoor and print mainly. The round up includes ‘The World’s Most Boring Billboard’ from Sweden and a set of charming outdoor posters for Parachute Bedding and Bath essentials.
1. Sioo:x – The World’s Most Boring Billboard
Outdoor is considered a fleeting medium as its audience go past it in a jiffy and hence it must convey its message at a glance. If it has to have text the thumb rule is that it must have a maximum of eight words. The bonus is when the creative idea integrates a product feature into the characterisrtic of the medium. Here is a wooden billboard dubbed as The World’s Most Boring Billboard as it is going remain unchanged for 12 years. The reason: it is coated with Sioo:x which protects outdoor wooden surfaces. It is executed in Sweden in a single billboard. Yet, the idea travels across the globe in today’s world making a local brand globally recognised. Geography, is truly history.
2. Parachute: bed & bath linen
A self deprecating tone by a brand often imbues charm in its advertising. In this fun series of outdoor ideas for a bed & bath range of linen, its comfort is dramatised through some clever lines.
Agency: Office of Baby
3. The Guardian: GDPR announcement
4. PETA: who is the real animal
Smoking is an irrational habit. Smokers are aware that smoking causes harm but continue to indulge in the habit. Food habits, though, are a result of our environment at home while growing up and later in life, perhaps a matter of choice. Arresting visuals like these and probing questions like ‘who is the real animal?’ may make for compelling advertising but will it change behaviour?
Agency: Archer Troy, Mexico. See more gory images here.
5. World Cancer Research Fund: Cancer Health Check
Here’s a smart way to urge people to take a health check for cancer: in what looks like a fashion shoot, get them to search for ‘Cancer Attractive’, which leads them to a WCRF page.
Agency: Arthur London and Rankin
The TV film and the print ads, which are executed like a fashion magazine cover manage to evoke disgust and drive home the point: our lifestyle and diet contribute to health risks.
6. easyJet and Europcar: Fly-Drive
How do you convey a rather boring proposition of a partnership between a low-cost airline and a car-hire company? Here’s how: create a series of fun ‘documentary’ style videos about the invention of a ‘flying car’. Loved it.
Which one was your favourite? Comment in.