Matt Damon urges you to speak in One voice – in many voices


I quite liked this ad for its execution. Be it politics or sports, America gets extremely polarized reactions – Democrats vs. Republics, Soccer vs. Baseball etc. In this context, the literal use of many voices speaking as one, to convey the idea of ‘speaking in one voice’ against poverty is attention grabbing. And the contrast is set up nicely with Matt Damon speaking to camera.

The voices include those of Michelle Obama, Michael Bloomberg and Cindy McCain. More about the ad here.

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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