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The best Christmas advert from UK in my book: Mulberry

If there is a ‘Christmas advert war’ in UK (at least it feels like it), the hands down winner in my book is Mulberry. Primary reason: when the world zigged, they zagged. When everyone else was going the ‘tugging at the heartstrings’ emotional route, Mulberry chose humour.

Agency: adam&eveDDB

Some have commented that the ad is offensive because it compares adopting a pet to a material thing like a handbag and that it makes fun of gifting during Christmas turning it into a competition. But it is just a light-hearted, tongue in cheek advert meant to raise a laugh. And lets face it consumers do behave this way with their favourite fashion brand or gadget. It reminded me of the Harvey Nichols advert of last year (adam&eveDDB again). Loved it. Your thoughts?

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