Weetabix: Fuel for big days, big ideas

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‘Have you had your Weetabix?’ was a classic ad slogan. I remember seeing several wonderful ads with that tag line – most of them using humour to great effect. The attempt was to exaggerate the consequences of  not having Weetabix (‘Someone’s ad their Weetabix’ was another version of the base line).

A new ad for Weetabix – first one from BBH since winning the account – is now doing the rounds of ad blogs.  What I liked instantly was the insight – we all believe that our woes are bigger than the others.

The TV spot may seem like a faithful reproduction of the creative brief but the baby’s version of a ‘big day’ provides a lovely, memorable twist. I like.

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