‘Have you had your Weetabix?’ was a classic ad slogan. I remember seeing several wonderful ads with that tag line – most of them using humour to great effect. The attempt was to exaggerate the consequences of not having Weetabix (‘Someone’s ad their Weetabix’ was another version of the base line).
A new ad for Weetabix – first one from BBH since winning the account – is now doing the rounds of ad blogs. What I liked instantly was the insight – we all believe that our woes are bigger than the others.
The TV spot may seem like a faithful reproduction of the creative brief but the baby’s version of a ‘big day’ provides a lovely, memorable twist. I like.