Halls Throaties – Ad of the Year in NZ

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The Newspaper Advertising Bureau of New Zealand has been promoting newspaper advertising in many ways. One of them is to institute an Ad of the Month:

An outstanding newspaper ad is selected by a leading creative panel and the winning creative team receive $250 cash. The ad then gets entered into The Newspaper Ad of the Year where the winner will receive $10,000 cash!

DDB have won The Newspaper Ad of the Year 2008-09 for Cadbury Hall’s Throaties.


See the rest of the campaign here. View the finalists at NAB Awards here. I thought there were some strong contenders there including the clever, ‘Goodbye Bush’ ad for Veet.

I liked the comprehensive approach to promote the newspaper medium through case studies, creative awards and more. Is there anything similar or consistent in India?

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