Budweiser Flash Fans: the new advertising

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What does one call this? Activation? Event? Flash mob? Whatever it is, this too exemplifies the new advertising [like this one?].

The actual event was staged inside a stadium in Canada, witnessed live by a few thousand fans. But thanks to the internet it travels globally, watched by a whole lot more people and I guess adds to brand likeability. Now imagine such an event in India – perhaps a Ranji Trophy cricket match and a stadium full of cheering fans? Or a football match? I guess filling the stadium would blow up the year’s budget for activation.

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