Same topic, different approach. Came across this interesting campaign called Plane Stupid, which attempts to bring the aviation industry back to earth. Their issue: we are flying too much and it’s affecting the climate. Specifically, they are up in arms against short haul flights, aviation advertising and industry expansion. Makes sense for European countries but will such an activity makes sense in developing countries? Agree on the short haul flights though – anybody who has traveled Bangalore-Chennai by air would do so. Interestingly, the campaign relies on advertising, created by Mother, London to create buzz. And the ad is buzz-worthy.
They seem to have taken some daring action already. But guess which effort will get them talked about in blogs and social media?