I love it when unique, local perceptions come into play in an otherwise ‘global idea’. I am sure ‘shake proof digital camera’ has been rendered effectively in many ways across the world. But what better way to bring the idea alive than Asia’s very own 3-wheelers? Known as tuk-tuks or autos they are notorious for their shaky rides. Panasonic used this to their advantage to promote the shake-proof feature of their Lumix cameras.
Agency: Saatch & Saatchi. Via: Ads of the World
Any other such examples? Perhaps the Nodding Bull promo for The Vegetarian Society?