This seems like cause marketing week. The folks at Method, makers of environment-friendly home and personal care products, have created the People Against Dirty campaign. The argument: your household cleaner could be dirty. The TV commercial (Droga 5) is quite amusing thanks to the literal take on suds that get dirty.
The online activity isn’t elaborate – the website will perhaps take all of 30-seconds to run through. But the buzz around the campaign, thanks mainly to the TV commercial is quite good. The goal is to get all cleaning products to list their ingredients on the label. That wouldn’t figure in the ‘To Do’ list for many. The entertaining TV commercial at least brings the issue top of mind. Great work.