I don’t know how I missed this. These set of spots for Coke have been around since the middle of this year and are way up on the entertainment quotient. The simple idea of having to hug someone ‘unhuggable’ was dramatized in a series of short spots, which ran in sets in a clutter.
Don’t ask me stuff like why Coke fits in there and not any other brand. The ad is good for a laugh though.
Real funny spots! For me, the best thing after watching the first spot was the question – “Now who?’.