Last month, viewers in UK were shown teaser messages of people promising that they will be watching their own heart attack. The teaser ads were from the British Heart Foundation which wanted to communicate the symptoms of heart attack and the steps that need to taken in that situation. The big idea was a two-minute film that demonstrated the effects of a heart attack.
This was dubbed as two minutes which could save your life. It was interesting that the BHF chose to promote ‘appointment viewing’ of the ad and limited the objective to simply knowing the symptoms and the steps that need to be taken. Overall, brilliant stuff both in terms of strategy & execution.
In India too, with stuff like heart attack even the most vulnerable group would think that ‘it happens to others, not me’. Being prepared in such a situation is the key. And educative, yet engaging stuff like this would be welcome.