Renault: when insight meets great Art
Small business owners will relate to an offering that promises rapid growth in their business – it strikes a chord with an entrepreneur. A mini-van is usually the first thing a budding businessman buys and it can lay claim to ‘being with him through the growth phase’. Now imagine you are a copywriter assigned with the task of conveying this idea for Renault mini-vans. And now imagine working with an Art Director who takes the idea to the stratosphere!
It took while for the idea to register, but when it did, I couldn’t help saying, ‘Whoa, what a fantastic execution!’. The headline simply says, ‘With you from the start’. The visual explains the idea by showing the vehicle as the starting point around which the business grows – from a van to a ‘moving company to Logistics’.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Márcio Juniot
Photographer: Bruno Cals
Rest of the ads are not surprisingly, at Ads of the World.