I didn’t get the ads the first time I saw them. Blame it on the general cacophony of the IPL telecast – I missed the audio completely. But they seemed zany enough. Now after a few viewings and watching the whole series of ads on YouTube, I’ve begun to enjoy the Oongli Cricket series from Idea. Here are 3 of my favourites:
Don’t miss the ‘Byes‘ and ‘Change of bat‘. I think the casting is spot on: I loved the sidekicks – both the peon (loved his ‘aur jor se?‘ expression in the ‘Free Hit’ ad) and Dolly. Aside from the TVCs, the idea of a question a day and linking it to ‘Oongli’ cricket was clever. I guess a single ad would not get a jaw dropping response but the series grows on you. Zany stuff – without resorting to major computer graphics or special effects. What’s more – it’s a single set and each ad is 20-seconds. ‘Demo’ of creative thinking.