The print ads I like are of several kinds: long copy ads, those that convey a single line telegraphic message and those which tell a story. The Wrigley’s Hubba Bubba campaign is one which tells a story well in a static medium. The illustration approach is perhaps best given the proposition of ‘Blow it out of proportion’ and aids repeat value – you tend to notice a new squiggle every time you see the ad.
Agency: Gitam BBDO, Tel Aviv, Israel. Via.