Outdoor

Goldstar beer: what men want

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As far as sexism goes this is as blatant as it can get. The message: men are uncomplicated and women aren’t.

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Agency: McCann Erickson, Tel Aviv, Israel

See here for a better resolution. Appeals to the MCP in all men and thus helps them feel good about Goldstar, I guess.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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