Outdoor

FirstBank means (small) business

Pinterest LinkedIn Tumblr

This must rank as one of the boldest ideas for a campaign. FirstBank, Colorado claim that ‘They care about small business’. Instead of it being merely a claim and making a warm, fuzzy TV commercial about it, they created billboards promoting real small business enterprises. So, a piano teacher, baby sitter and wedding singer get their numbers promoted on billboards.

FirstBank.jpg

Good idea or potential pain in the neck for those businesses with crank calls galore? Not in the same league as the Nedbank, but nice.

Via Adfreak

Facebook Comments

A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

Write A Comment

%d bloggers like this: