This must rank as one of the boldest ideas for a campaign. FirstBank, Colorado claim that ‘They care about small business’. Instead of it being merely a claim and making a warm, fuzzy TV commercial about it, they created billboards promoting real small business enterprises. So, a piano teacher, baby sitter and wedding singer get their numbers promoted on billboards.
Good idea or potential pain in the neck for those businesses with crank calls galore? Not in the same league as the Nedbank, but nice.