In most Indian cities and small towns, billboards are part of the urban landscape. Over time, they have proliferated to become an eyesore. Several initiatives have been mounted to control & regulate the myriad hoardings in city centres. Cities like Chennai have banned hoardings outright. In this milieu, this hoarding for Volkswagen Beetle, turns this apparent disadvantage into an advantage.
Does it add to the eyesore or is it effective use of space? I think t works because the only element across all the hoardings is the car and not umpteen other design elements. Nice.