Seen and noted: Hot Wheels outdoor

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A handful of the ads you see on ad blogs like Ads of the World, evoke that ‘I wish I had thought of that’ reaction. Here’s one such Outdoor idea for Hot Wheels.

Agency: Ogilvy, Bogota

Maybe it’d have been even better if they actually put a car in that curl. While we are at it, here are a couple of outdoor & ambient executions done on the same brand a few years ago.

Agency: Ogilvy, Mexico

The last one is apparently 2004 and looks it. Ambient ideas like these, which were novel then, spawned an army of copywriters who were obsessed with this medium. I have come across copywriters who only have such ideas in their portfolio – you know, converting the chimney of a factory into a cigarette stick variety. Nevertheless, such outdoor & ambient ideas work when they are truly unexpected, relevant and simple in execution.


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