Of shooting stars and singing celebrities


Ads with a huge production budget usually create a jaw dropping effect. They could make you smile (Carlton’s ‘It’s a big ad’) or dazzle you with the production values (many of the Guinness as or the Super Bowl ads). They evoke some reaction.

There is an ad that’s on the Indian TV screens whose production and media budget must be equal to the GDP of a small country. Yet, it left me cold. Any guesses on which TVC I am referring to?

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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