Digital

Create the world’s biggest ad: stock image by stock image

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Stock image providers are the lifeline of creative folks. The competition among them is quite intense – I guess there are 2 or 3 top names who are used as a routine and everyone else gets into the list on a need basis.

Photolibrary launched a campaign this July inviting creative folks to ‘create the world’s biggest ad’. They have now launched a viral which encourages creatives to construct a small piece of an ever-expanding ad that will eventually be transformed into posters and used at trade shows and advertising festivals. The idea: spread the word that royalty-free images offer plenty of scope for individual creativity. A complete list of credits naming participants will be included with the display. So if you are in Creative or feel creative, head up to this site. A custom-built Flash App resembling a simplified version of Photoshop allows designers to tweak their ‘ad’ to their liking. Once your creation is submitted, you can pass it on to your friends. Cool?

photolibrary.jpg

This viral campaign follows these award-winning print ads. The idea here was to dramatize what a key word like, say ‘hump’ or ‘leak’, can lead to.

hump.jpg
leak.jpg

Agency: TBWA, Singapore

I think the viral builds on the print campaign’s idea quite nicely. There is a tendency among creative folks to show & tell and this taps into that.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

1 Comment

  1. If you’ve ever tried to design a website or blog, you’ve probably felt the need to add images to your creation. It can be easy to see the Internet as a free-for-all, but images belong to the people who created them. Staying legal means you’ll have to either create your own images or buy them from stock sites. Fortunately, there are a number of sources for free images, and we’ve collected them here. So read on for 100 sources where you can find free stock images: and don’t worry — they’re all legal!
    ————
    Tanyaa
    Viral Marketing

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